So it's all about the social media strategies for organisation this week!
I guess before Organisations even think about developing the social media strategies they intend to deploy for the company, they need to ask themselves certain questions. I have retrieve these following questions from Social Media Today:"
First, start with your customer. Ask questions like:
- Do you know how they decide to buy and use your product or service?
- Are you familiar with their questions and challenges?
- Are they using social media? If so, which platforms?
- How do they consume content?
- Are they aware of company promotions and offers?
- Do they see the communications delivered to your customers?
- Do they know how to answer customer questions? If not, do they know where to direct those questions?
- Do you regularly ask for their input? This is especially true for staff who are in regular contact with customers.
- Do they use social media?
- What kind of customer experience does your organization value?
- Have you mapped all customer touch points?
- What have you done to foster an atmosphere of collaboration?
- Have you visited your web site from a smart phone? Have you browsed and looked for information, or tried to purchase?
- How will social media fit within the context of the overall marketing mix?
Only by understanding your organisation's needs to the above questions, only then I suppose, would you be able to develop the social media strategies for your organisation.
Here are some more commonly used strategies I have found on the world wide web:
1) Creating a Facebook Fanpage for your organisation
-- This will help to promote the reputation of the organisation, it could also very possibly be the subject topic amongst people's daily conversations
2) Signing up on Google Plus
3) Join Twitter
- If the CEO of an organisation that I am working for has Twitter, I would want to follow, just to know the casual side of the big boss of the organisation That would be quite nice, wouldn't it be?
4) Connect with others on LinkedIn
- Creating conversations by sharing interesting photos, videos, links, etc.
5) Blogging
- Just like Twitter, it would be quite nice and interesting to know what the top Management has been up to, and what they normally do on their day to day job, be it whether it's a coffee break(even), etc.
Does anyone of you know of any organisations that encourage, or even blog? Would be nice to hear from you!
Interesting links I have found:
Social Media Today
Top 5 Social Media Strategies for Small Businesses
Social Media for Small Businesses : 6 Effective Strategies
Hello Yvonne!
ReplyDeleteGreat post, collecting information through a questionnaire and survey will be great for the organisation. By the way a great selection of social media websites Facebook, Twitter, LinkedIn, Google+ and blogging will definitely help all organisation get better revenue and happier customers.
Keep up the good work, check out my blog at http://vatsalqutinb346.wordpress.com/
Hi Vatsal,
Deletethanks for that! I'm trying my best. =)
yeah, i agree. All these 2.0 tools will only bring great benefits to the organisations and the employees.
Hi Yvonne,
ReplyDeleteIn an organization I used to work for there would be a newsletter each month and the owner of the company would write a little letter or blog post in that newsletter (which was digital). It wasn't hosted on a blog site but I guess its similar? :D
Also I thought the chancellor of QUT had his own blog but I am unable to find it unfortunately :(
Hey Adam,
Deletethat is quite interesting. It would definitely be nice to actually know what is going on with the top management in the company that you are working for, isn't it. In other words, it also helps the employees to bond together as well.
Hi Yvonne.
ReplyDeleteExcellent post. As a Dilbert fan I identify myself with the character :)
My favorite point in your social media strategy is "First, start with your customer". In my view that is the most important point, before creating a digital presence in the web2.0 world, companies should always map where the target customers are in the social network. Tools such as wildfire.com and trackur.com can help with that.
Unfortunatly, that's not always what companies have done. Usually, they start from any point and don't have a clear idea about what expect, in other words, they are only avoid the Risk of not investing. Needless to say, many of them have been frustraded from their results.
Keep your good posts on.
Charles
https://charlestontelles.wordpress.com/
Hi Charles,
Deletethanks! I'm a big fan of the ever famous Dilbert too! How can one not like it hey!
Yes, exactly point - organisations definitely need to know their target market first in order to know what is the next step, and towards what direction should they go into.
Thanks for your compliment, Charles!
Hi Yvonne,
ReplyDeleteI enjoyed your post and agree with your points.
To first hone in on your customer is vital, you need to understand your customer, know your customer, before you can actively target your customer. Excuse the macabre metaphor but if you don’t learn about your customer it is akin to a hit man going after a target without a picture of the target!
I am glad that you are one of the ones who remembered the employees in your post. They are as vital as the customers for a successful enterprise 2.0 implementation. Without them understanding their place in e 2.0, or lacking motivation to participate in e2.0 they are not going to be able to relate to your customers and a vital piece of the communication required for success 22.0 is never fully established.
You have also considered values of the organisation, and more specifically the picture they want to paint with for the rest of the world through enterprise 2.0. I think many people forget that failing to establish this in concrete first can mean the demise of an otherwise successful e 2.0 implementation later.
Check out my post at http://www.adamhijazi.wordpress.com and good luck with your assignment!
Hi Adam,
ReplyDeleteThanks!
I totally agree with you though! Customers should be the top priority in any business/organisations. Without customers, how are you even able to further improve/enhance the existing business, right.
Yeah, indeed. Without the feedback channel from your customers, the implementation of 2.0 Tools can never be compared to those successful implementations whereby they get constant feedback all the time.
Ha, tell me about it. Assignments period for everyone of us, I believe. Good luck with urs too! ;)
Hi Yvonne, It is a great post,
ReplyDeleteI just want to add something related to to the point you have mentioned which is thinking about your employees.
I believe that employing young staff is a great strategy, because they grew up with social media and they can make a great results in the business using social networking.
Thanks
Mohammed
Hi Mohammed,
Deletethanks for your compliment.
Yes, you brought up an excellent point. The younger are definitely the primers who have grown up side by side with technologies. However, on the other hand, I guess there is a dilemma - organisations, in order to save the wasted first two years in employing young people(it is said the new employees are normally more efficient into their third year u see), they rarely want to employ young n fresh grads, however, if they do not employ fresh grads, how else are they going to get experienced people eventually.
Hi Yvonne,
ReplyDeleteThe development of a successful social media strategy involves the understanding of both external and internal factors of an organization. Because most social media strategies are intended to improve profits, the first consideration must be made on the customers. The social media strategy must be aimed at the specific users or the product of services on offer. That is, the organization must be aware of their customers and their behaviours. Next, the employees of the company must be made aware of the social media strategies being implemented. This calls for proper communication between the employees and the management on the input required from the employees. Lastly, considerations must be made upon the leaders. The leaders must foster a culture of collaboration between all the stakeholders involved. This calls on the leaders to access the impact of the social network strategies on the employees, the consumers and the performance of the organization. I likes your post.
Regards, Mazen
Thanks Mazen.
DeleteYou are absolutely right. Customers should always be the top priority since they provide the best feedback-whether positive or negative. Moreoever, without customers, no businesses can survive at all.
Social media, when used in the correct way, can only bring the best benefits to the organisation in the long run.