Wednesday 10 October 2012

Another case of social media - its scary practicality

http://sg.news.yahoo.com/blogs/what-is-buzzing/amy-cheong-vacant-job-posted-career-094026501.html

This is a case that recently happened just on Monday, two days ago in Singapore. It is indeed scary how social media can bring an individual down overnight, when used incorrectly.

Friday 5 October 2012

Social media strategies for Organisations

Hello people!

So it's all about the social media strategies for organisation this week!

I guess before Organisations even think about developing the social media strategies they intend to deploy for the company, they need to ask themselves certain questions. I have retrieve these following questions from Social Media Today:
"
 First, start with your customer. Ask questions like:
  • Do you know how they decide to buy and use your product or service?
  • Are you familiar with their questions and challenges?
  • Are they using social media? If so, which platforms?
  • How do they consume content?
Next, think about your employees:
  • Are they aware of company promotions and offers?
  • Do they see the communications delivered to your customers?
  • Do they know how to answer customer questions? If not, do they know where to direct those questions?
  • Do you regularly ask for their input? This is especially true for staff who are in regular contact with customers.
  • Do they use social media?
For leaders:
  • What kind of customer experience does your organization value?
  • Have you mapped all customer touch points?
  • What have you done to foster an atmosphere of collaboration?
  • Have you visited your web site from a smart phone? Have you browsed and looked for information, or tried to purchase?
  • How will social media fit within the context of the overall marketing mix?
"

Only by understanding your organisation's needs to the above questions, only then I suppose, would you be able to develop the social media strategies for your organisation.

Here are some more commonly used strategies I have found on the world wide web:
1) Creating a Facebook Fanpage for your organisation
-- This will help to promote the reputation of the organisation, it could also very possibly be the subject topic amongst people's daily conversations

2) Signing up on Google Plus

3) Join Twitter
- If the CEO of an organisation that I am working for has Twitter, I would want to follow, just to know the casual side of the big boss of the organisation That would be quite nice, wouldn't it be?

4) Connect with others on LinkedIn
- Creating conversations by sharing interesting photos, videos, links, etc.

5) Blogging
- Just like Twitter, it would be quite nice and interesting to know what the top Management has been up to, and what they normally do on their day to day job, be it whether it's a coffee break(even), etc.

Does anyone of you know of any organisations that encourage, or even blog? Would be nice to hear from you!

Interesting links I have found:
Social Media Today
Top 5 Social Media Strategies for Small Businesses
Social Media for Small Businesses : 6 Effective Strategies